Insurance is the only thing You can’t buy when you need it. ™

We understand that every client has different needs and different risk appetite. Our strength lies in our ability to consistently provide custom solutions for your protection.

Agent in Charge

Alper Behar, CIC

Alper Behar is a distinguished independent insurance professional, community leader, entrepreneur, and philanthropist based in Boca Raton, Florida. As the founder and principal of Behar Insurance (Equinoks LLC d/b/a Behar Insurance), Alper has built a boutique agency renowned for personalized service, deep expertise, and unwavering client advocacy across South Florida for more than 10 years.

Why Choose Alper Behar?
Clients describe him as efficient, kind, knowledgeable, and trustworthy — qualities backed by hundreds of 5-star reviews. From complex commercial portfolios to everyday family protection, Alper delivers clarity in a complex industry.

Alper Behar brings a wealth of diverse business experience to the insurance industry. Before establishing Behar Insurance, he demonstrated entrepreneurial success as a franchisee with Any Lab Test Now, where he earned prestigious honors including Franchisee of the Year 2009 and recognition as the "Most Politically Incorrect Franchisee."

His background also includes digital marketing proficiency—he is a former Google AdWords Certified Partner—and strategic business development roles that honed his ability to connect with clients and build lasting relationships.

In the insurance sector, Alper holds the prestigious Certified Insurance Counselor (CIC) designation, a mark of excellence achieved by only about 35,000 professionals out of roughly 1,600,000 insurance agents nationwide, underscoring his commitment to advanced education and mastery of complex insurance matters.

He is licensed in more than 30 States (National Producer Number: 18035052) and has written more than 15,000 policies throughout his career.

Alper Behar maintains access to more than 440 insurance carriers, including major partners such as Florida Blue, Universal Property and Casualty, and Ascendant Insurance. This extensive network allows him to shop multiple carriers on behalf of clients to secure the best coverage at the right rate, always prioritizing the client’s best interest. His agency specializes in a full spectrum of coverages, including homeowners and property insurance, auto, commercial/business, health (including Florida Blue), life, Medicare, pollution liability, and specialized solutions for condos, restaurants, HOAs, and high-value risks.

Clients and partners consistently praise his transparent, educational approach. As an independent agent, Alper and his team shop multiple carriers to secure the best coverage at the right rate, always prioritizing the client's best interest. His agency operates with a strong multilingual team (English, Turkish, Spanish and German), reflecting South Florida’s diversity.

Alper’s dedication has earned consistent recognition, including multiple Marketplace Elite Plus Circle of Champions awards from the Centers for Medicare & Medicaid Services (2018–2026), highlighting his excellence in helping clients navigate health coverage during Open Enrollment.

Professional Memberships and Leadership

Alper is deeply engaged in professional and business communities:

Boca Business Builders — Current President. He leads this premier, invitation-only networking group in Boca Raton, which connects selective business owners and entrepreneurs through weekly meetings, referral exchanges, monthly happy hours, and collaborative growth initiatives. The group maintains strict category exclusivity to foster genuine, high-quality relationships in South Florida’s dynamic business environment.

Leadership Boca Alumni (Class of 2024) — Graduate of the highly selective leadership development program presented by the Boca Raton Chamber of Commerce, focused on civic engagement, community impact, and developing informed leaders dedicated to enhancing the quality of life in Boca Raton and South Florida.

Boca Raton Chamber of Commerce — Active member supporting local economic development.

Florida Association of Insurance Agents (FAIA) — Proud member and participant on the Legislative Committee, advocating for sound insurance policy and industry standards in Florida.

Community Leadership and Philanthropy

Alper Behar’s impact extends far beyond insurance. He is a passionate advocate for the Turkish-American community and broader civic engagement, embodying the principle of “giving back.

- AmericanTurks.com Alper supports Turkish businesses, professionals, and families through networking, resources, and initiatives like the AmericanTurks.com directory platform.

- Lions Clubs International — Charter President and long-time leader. In Turkey, Alper founded the Eurasia Lions Club with 125 high-caliber members (MBA-level professionals, bilingual in Turkish and German), focusing on social services and humanitarian efforts.

- Rotary Club of Cleveland — Active member during his time in Ohio, where he contributed to service projects before relocating to Florida.

- Roksan & Alper Behar Scholarship — Through a partnership with the George Snow Scholarship Fund, Alper and his wife Roksan established a scholarship honoring high school seniors who demonstrate balance, harmony, justice, and a commitment to combating hate and anti-Semitism. This philanthropic act reflects their shared values and desire to invest in the next generation of leaders.

- Turkish American Chamber of Commerce of the South (TACCS) — Founding Member and head of the Insurance Division.

Speaking Engagements & Podcast Appearances

Alper frequently shares his expertise as a speaker and guest. Notable appearances include the Ohmazing Podcast and the Boca Business Builders Podcast, where he discusses insurance strategies, business growth, and community leadership.

A Personal Commitment to Service

Alper’s guiding philosophy is simple yet powerful: “Insurance is the only thing you cannot buy when you need it.™ ” This mindset drives Behar Insurance’s client-first culture, where the focus is on education, proactive risk management, and peace of mind. Whether assisting families with homeowners coverage in hurricane-prone Florida, businesses with commercial policies, or Turkish-speaking clients navigating the U.S. system, Alper treats every policy as a personal responsibility.

Fluent in Turkish (native), English, German, and with working knowledge of Spanish and French, Alper bridges cultures and communities with ease.

He balances a thriving professional life with family values, community involvement, and a forward-looking vision that includes digital innovation (such as AI-assisted client support) and continued growth of the Turkish-American ecosystem in Florida.

Meet the Team

We are here to benefit our clients and you can be assured you will receive friendly, exceptional customer service.

Daisy, Behar Insurance Customer Service

Daisy

Customer Service
Shelanie

Shelanie

Customer Service

Baris

Customer Service

Atilla

Licensed Insurance Agent

Jhoan

Customer Service

Marty

Custmer Service

Roksan

Licensed Insurance Agent

Vusala

Accounting